Performance Marketing & CRO New brand launch doubles volume while reducing acquisition costs by 40%
At a Glance
Kashoo partnered with Jarrah to launch its new sub-brand, TrulySmall, aimed at freelancers and solopreneurs. The challenge was to establish a scalable paid acquisition program, supported by strong analytics and CRO, to drive cost-efficient growth.
Jarrah built the acquisition engine from the ground up, implemented tracking, and optimized the signup flow — resulting in a 50% lift in conversion rate, a 40% reduction in CAC, and sustained scaling of high-quality customer growth.
50%
increase in conversion rate
40%
reduction in CAC
About Kashoo
Cloud Accounting Software
Kashoo is a cloud-based accounting software designed for small businesses, freelancers, and entrepreneurs who need simple, reliable tools to manage their finances. Its platform helps users automate bookkeeping, track expenses, send invoices, and prepare for taxes without the complexity of traditional accounting systems.
With the launch of TrulySmall, Kashoo expanded its offering to serve the needs of solopreneurs and very small businesses looking for an easy, affordable way to get started with professional accounting.
Why Kashoo contacted us
Kashoo's growth relied heavily on organic channels. Paid programs were limited, tracking was inconsistent, and there was no robust conversion optimization process. A key challenge was the lack of clear insight into which paid channels were delivering true incremental growth, creating budget inefficiencies. With the launch of TrulySmall, Kashoo was looking for a partner able to take ownership across Paid Media, Analytics, and CRO to deliver a full-funnel acquisition strategy for the new brand.
The Solution
Launch the new brand
Launch & Scale Paid Acquisition
We built a new Google Ads account for TrulySmall and reallocated investment away from low-incrementality sources to higher-performing campaigns.
Getting ready for scale
Conversion Rate Optimization
Jarrah conducted a CRO audit of the new signup flow and implemented recommendations that improved conversion rate by 50%, with strong mobile gains after page-speed fixes.
Analytics and Optimization
Analytics & Tracking
Jarrah designed and implemented robust GTM and analytics to enable precise KPI measurement (e.g., cost per 'Invoice Sent'). We iteratively tuned bidding, targeting, and creative to scale efficiently.
The Results
Core KPIs improved dramatically
- 1
40% lower CAC while scaling paid media spend 2×.
- 2
50% conversion rate improvement on the TrulySmall signup flow.
- 3
Significant growth in high-quality invoices sent at improved efficiency.
- 4
Engagement expanded to support the launch of a new Expenses app with market research and GTM recommendations.
50%
Conversion rate up
2×
Spend up
40%
CaC reduced by
Jarrah didn't just run ads — they built the foundation for TrulySmall's growth. From tracking and CRO to scaling paid acquisition, they've been critical partners in getting us where we are today.
Yves Millette
CEO, Kashoo
Want results like these?
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