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How to Increase Sales Using Customer Value Prediction

How to Increase Sales Using Customer Value Prediction

Find out the value of customer behavior prediction and how to implement it in your organization.

2026 Marketing Data Trends and How to Leverage Them Now

2026 Marketing Data Trends and How to Leverage Them Now

Big data will play a massive role in how marketers will do their jobs in the years ahead. Data availability has exploded across all parts of the promotional and sales processes, impacting things like visibility in search, delivering personalized marketing and sales experiences and seamless customer journeys, and making marketing spend more efficient. Learn how data will change marketing in the future and how to plan for it.

How to: See All Your Marketing and Sales Data in a Single Place

How to: See All Your Marketing and Sales Data in a Single Place

Marketers must rely on data from multiple sources to get a complete view of their marketing, sales, and customer service efforts to optimize campaigns. Learn Jarrah’s best practices for integrating and analyzing data from various marketing platforms for simpler and better data management.

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How Marketers Can Win with Google AI Mode

Learn about Google AI Mode, its possible impact on marketing, and how to adjust promotional strategies and tactics so they meet the requirements of Google AI Mode.

How to Choose the Right Paid Social Media Agency for Your Business

In today's highly competitive digital landscape, partnering with the right paid social media marketing agency can make all the difference in achieving your business goals. This article explains how to make the perfect choice.

Google Enhanced Conversions Can Have a Positive Impact on Your Marketing

Learn about Google’s Enhanced Conversions feature, how it works, and the value it can deliver to your marketing efforts.

A Complete Guide to Cloud-Based Data Warehouses

More and more companies are moving their Business Intelligence (BI) analysis processes to cloud-based data warehouses. Learn everything you need to know to decide whether to shift your BI processing activities to a cloud-based data warehouse.

How to: Select the Right Platforms for Your Paid Social Media Campaigns

There are currently a myriad of social media platforms you could use to promote your business. It seems impossible to be active on all of them, and it's challenging to winnow them down to a manageable few. See how you can select the right social media platforms to achieve your business goals in an efficient way.

Predictive Versus Prescriptive Analytics: Why You Need Both

Analytics play a critical role in making better-informed business decisions, especially in the area of marketing. To deliver value, analytics must transform data into actionable insights. This guide explores predictive and prescriptive analytics, their benefits, and why you need both.

SearchGPT: What Marketers Must Know About It Now

SearchGPT is becoming a popular search engine. This article provides a complete overview of SearchGPT, along with information on how it could impact businesses and how they market themselves.

10 Tips to Help You Optimize Your Paid Social Media Campaigns

Most companies depend on paid social media for business success. in this article, Jarrah’s experts offer tips on improving your paid social media marketing efforts.

Google Updates: How They Will Impact Marketers in the Months and Years Ahead

So, how will the revelations from Google I/O 2025, which took place in May, impact your marketing and business overall? This guide explains what you must know to stay ahead of the game.

Business Intelligence: What It Is and How to Use It

Business Intelligence is a process based on cutting-edge technology that helps a company’s leaders, managers, and workers make informed business decisions. This guide explains Business Intelligence, provides insights on how to successfully launch and manage BI initiatives, and reveals the benefits they provide to organizations that practice them.

Marketing Metrics that Matter: 24 Worth Tracking

Many businesses get bogged down in tracking too many metrics. What’s more important is monitoring the data that matters, things that point to marketing and sales success and business growth. This guide reveals the metrics that matter to most businesses so you can focus on them and not waste time tracking insignificant numbers.

The Pros and Cons of Server-Side Tagging

You are likely aware that many analytics experts believe server-side tagging (SST) is a better alternative to traditional client-side tagging. But before you dedicate time and resources to implementing it, you should weigh the pros and cons of server-side tagging. This guide explains them so you can decide whether it’s right for you.