Analytics

A Complete Guide to Cloud-Based Data Warehouses

More and more companies are moving their Business Intelligence (BI) analysis processes to cloud-based data warehouses. Learn everything you need to know to decide whether to shift your BI processing activities to a cloud-based data warehouse.

More and more companies are moving their Business Intelligence (BI) analysis processes to cloud-based data warehouses. Is it the right move for you?

This guide explains everything you need to know to decide whether to shift your BI processing activities to a cloud-based data warehouse.

What is a Data Warehouse?

A data warehouse, also known as an enterprise data warehouse (EDW), is a type of enterprise data management system designed to enable and support business intelligence (BI) activities, especially their analytics component. Data warehouses perform queries and analysis and often hold and consolidate a significant amount of structured and unstructured data from many sources, such as marketing automation platforms, application log files, point-of-sale transactions, customer relationship management systems (CRMs), and more.

The analytical capabilities of data warehouses make it possible for companies to generate valuable business insights from their data to improve decision-making. Over time, data warehouses build a historical record that can be invaluable to business analysts and other company stakeholders.

Key point: A data warehouse is often considered an organization’s single source of truth.

A data warehouse typically includes the following components:

  • A relational database that stores and manages data
  • An extraction, loading, and transformation (ELT) solution that prepares data for analysis
  • Tools to support statistical analysis, reporting, and data mining
  • Tools to visualize and present data to business stakeholders
  • Advanced analytical applications that generate actionable business insights by applying data science-based and artificial intelligence (AI) algorithms, along with graph and spatial features, make it possible to do different types of data analysis at scale.

These data warehouse capabilities and benefits have made them a central component of enterprise analytics programs that help support making sound and informed business decisions.

The Evolution From Traditional to Cloud-based Data Warehouses

Businesses house traditional data warehouses on-premises. The data flows into them from relational databases, transactional systems, business applications, and other sources. Traditional warehouses are typically structured to capture subsets of data in batches and store them based on rigid schemas. Because of this, they are not suitable for spontaneous queries or real-time data analysis.

With traditional data warehouses, organizations must secure their own hardware and software. They are typically costly to scale and maintain over time. Storage space is limited in a traditional warehouse, so data is usually processed and discarded quickly to free up storage space.

Data analytics is central to virtually all business activities and the decisions related to them, including generating revenue, containing costs, improving operational efficiency, and enhancing the customer experience.

As data analysis evolves and diversifies, companies require more robust data warehouse solutions and advanced analytic tools for storing, managing, and analyzing large quantities of data from across all parts of an organization. 

Modern warehouse systems must be scalable, reliable, highly secure, and flexible. They should be able to handle a wide variety of data types and use cases. Data warehousing requirements go beyond the capabilities of traditional solutions, which is why many businesses today are turning to cloud-based data warehouses.

Cloud-based data warehouses extend the capabilities of traditional ones because they operate in the cloud. Cloud data warehousing offers instant scalability to meet changing business needs and processes. They are designed to support today’s complex analytical queries involving vast amounts of data. 

With a cloud data warehouse, businesses can enjoy the benefits of conducting analysis in a cloud environment and its more predictable costs. The initial investment in cloud computing is usually much lower than traditional systems, and ramp-up times are shorter because the cloud service provider manages and maintains the warehouse infrastructure, which is readily accessible. 

How Cloud-Based Data Warehousing Works

Like traditional data warehouses, cloud-based ones collect, integrate, and store data from multiple internal and external sources.

Data pipelines typically transfer the data into and out of warehouses. Data is pushed out of different source systems, transformed as needed (for instance, into different formats), and then loaded into the data warehouse. This process is known as extract, transform, and load (ETL). Data can be converted through ETL in a central repository, as well. From there, business intelligence (BI) tools are used to access, mine, and report on the data. All this can happen in real- or near-real time.

Cloud data warehouses offer a full range of services, including:

  • Structured and semi-structured data storage
  • Loading
  • Processing
  • Integration
  • Cleansing
  • And more.

You can also combine cloud warehouses with cloud data lakes to collect and store unstructured data. This will unify your data lakes and warehouses into a centrally managed source of company data.

Different providers offer different forms of cloud data warehouse services.

  • Some use a cluster-based architecture similar to traditional data warehouses.
  • Others offer a more modern serverless architecture, which minimizes data management responsibilities.
  • Most cloud data warehouses provide built-in data storage, capacity management features, and automatic upgrades.

Data warehouse providers also offer: 

  • Automatic backups
  • BI, AI, and machine learning integrations
  • Columnar data stores
  • Compliance and data governance tools
  • Disaster recovery
  • Massively parallel processing (MPP)
  • Self-service and automated ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) integration.

Why Use Cloud-based Data Warehousing?

More and more businesses today are shifting from traditional data warehouses to cloud-based ones. Here are some of the key reasons:

Data warehouse scalability

Cloud data warehouses provide great flexibility. They offer almost unlimited storage capacity. You can quickly, efficiently, and cost-effectively scale capacity up or down as your business needs change. You only pay for the storage you use. 

Facilitates AI and machine learning

Businesses that take advantage of cloud data warehouses can readily access and operationalize machine learning models and AI technologies. This can improve data mining, predict business outcomes, and optimize other areas, including data life cycle management, business processes, and operational costs.

Better uptime

Data cloud warehouse providers must meet service level agreement (SLA) standards. These standards promise — and typically deliver — more dependable performance than traditional warehouses. On-premises data warehouses often have limitations that negatively impact performance.

Dependable costs

Businesses that move to cloud data warehousing find pricing more flexible and dependable. Providers charge by throughput, per hour per node, or for a defined amount of resources. With cloud warehousing, you avoid the significant costs associated with on-premises data warehouses that run constantly, whether they are being used or not.

Operational savings

A cloud data warehouse allows you to outsource data storage and management to cloud providers. This typically results in significant operational savings. Plus, it keeps your team focused on more critical tasks that will contribute dollars to your bottom line.

Real-time analytics

Cloud data warehouses provide more powerful computing that supports streaming data, allowing you to query data in real-time. As a result, you can access and use data much faster than with an on-premises data warehouse, allowing you to get more accurate insights faster and make more informed business decisions.

Why Use a Cloud-based Data Warehouse?

Here are some common reasons why companies turn to data warehousing in the cloud:

  • Support for making real-time decisions. Having data at the ready, anyplace, anytime makes it possible to proactively address problems, identify opportunities, increase efficiency, and lower costs.
  • Consolidate siloed data. A cloud-based data warehouse makes it easy to access data from many structured sources across your organization, including marketing apps, point-of-sale systems, websites, and email lists. It pulls everything together so you can conduct analysis and develop insights.
  • Enable business reporting and ad hoc analysis. You can store historical data on a different server from operational data. This allows people in your firm to access it to run queries and reports without impacting the performance of operational systems or needing help from an IT expert.
  • Leveraging AI and machine learning. A data warehouse makes it possible to use artificial intelligence and machine learning to sort through historical and real-time data and come up with predictive insights, such as anticipating traffic spikes or recommending relevant products to a customer browsing a website.

Data warehouses make all of these activities possible.

Should My Organization Consider a Cloud-Based Data Warehouse?

If your business has, does, or is interested in any of the following, it’s smart to consider a data warehouse:

  • Ad-hoc data analysis
  • Complex marketing programs or campaigns
  • Custom reporting
  • Data mining
  • AI and machine-learning models
  • Big-data asynchronous and real-time analysis and visualization
  • Data science
  • Many sources of different data
  • Streaming analytics.

How Data Warehouses Enhance Data Processing

Cloud-based data warehouses allow organizations to analyze large amounts of different kinds of data and extract significant insights from it. Four unique things allow data warehouses to deliver this significant benefit.

  1. Subject-oriented. Data warehouses can analyze data about a specific subject or functional area, such as sales or marketing.
  2. Integrated. They can make different data types from a wide array of sources consistent to enhance the ability to analyze and gain insights from it.
  3. Nonvolatile. Once data is in a data warehouse, it’s stable, protected, and does not change.
  4. Time-variant. Analysis completed in a data warehouse isn’t once-and-done. It can report on change over time.

A well-designed data warehouse leverages these factors to perform queries quickly, deliver high data throughput, and provide the flexibility required for users to manipulate data for closer examination to meet different needs. The data warehouse is where middleware BI environments provide end users with reports, dashboards, and other interfaces.

Designing a Data Warehouse

When designing a data warehouse, an organization must:

  • Define its business requirements
  • Agree on the scope
  • Develop a conceptual design.

Once this is done, you can set up the logical and physical design for the data warehouse.

  • Logical design involves the relationships between the data sets.
  • Physical design defines the best way to store and retrieve data and resolves the transportation, backup, and recovery processes.

Data warehouse design must address the following:

  • The data analyzed within the warehouse
  • Relationships within and between data sets
  • The systems that support the data warehouse
  • The types of data transformations needed before analysis
  • Data refresh frequency.

What’s key to effective data warehouse design is meeting the needs of analysts and other stakeholders. A common issue during the design process is that end users often can’t express their needs until a specific one arises. The planning process must include a significant period of proactive, scenario-based discovery to anticipate needs. On top of this, the data warehouse design should allow room for expansion and evolution to keep pace with technological changes and new user needs.

How to Structure a Data Warehouse

Your organization’s unique BI requirements will determine the optimal architecture of your data warehouse. Some common architectures are:

  • Simple. All data warehouses share a standard design and functionality. Metadata, summary data, and raw data are stored in the central repository of the warehouse. The repository is fed data from sources on one end. End users access it on the other for mining, analysis, and reporting.
  • Simple with a staging area. With this architectural enhancement, data is cleaned and processed before it moves into the data warehouse. This can be done programmatically. Many data warehouses add a staging area for data before it moves into the warehouse to simplify data prep.
  • Hub and spoke. Does your organization need to provide information to different departments? Hub and spoke architecture could help. Adding data marts between your central repository and different users at your company allows you to customize your data warehouse to serve various business departments. When the data is ready, it is moved to the proper data marts.
  • Sandboxes are private, secure, safe areas that allow businesses to easily, quickly, and informally explore new datasets or ways of analyzing data without needing to conform to or comply with the rules and protocols of the data warehouse. This is an excellent option for companies that encourage employees to explore data in innovative ways.

Selecting the right architecture for your data warehouse will increase the value your business gets from it.

Data Lake Versus Data Warehouse

Companies processing large amounts of data from various sources use data warehouses and data lakes to accommodate it. The choice of what to use and how depends on what the organization intends to do with the data. The following describes what each is best suited for:

  • Data lakes store many different types of unprocessed data that can be used later for various purposes. They save raw data from business applications, mobile apps, advertising programs, IoT devices, and more. End users select the data and structure it when it comes time to analyze it. Data lakes are ideal for businesses that need low-cost storage for large amounts of unformatted, unstructured data they plan to use in the future.
  • The purpose of data warehouses is data analysis. The analysis is conducted on data users select, contextualize, and transform specifically to generate analysis-based insights. Data warehouses can handle large quantities of data from many sources. They are ideal for companies that regularly analyze historical data from many sources across their enterprise.

The Evolution of Data Warehouses

Data warehouses were introduced in the late 1980s to help data flow from operational systems into decision-support systems (DSSs). The earliest data warehouses required a significant amount of redundancy. Most organizations had several DSS environments that served different users. Although the environments used much of the same data, the gathering, cleaning, and integration of it were replicated for each environment.

Over time, data warehouses became more efficient. They evolved from information stores that supported business intelligence platforms into actual, more comprehensive analytics infrastructures that support many types of applications.

Next Generation: The Autonomous Data Warehouse

The future of data warehousing is the autonomous data warehouse. It leverages AI and machine learning to eliminate the need for manual tasks and simplifies setup, deployment, and data management. A cloud-based autonomous data warehouse requires no human database administration, hardware configuration or management, or software installation. This increases efficiency and allows team members to do more valuable tasks, like leveraging the insights gained through BI to run your business more effectively.

Ready to explore the possibilities of using data warehouses in your organization? Contact the experts at Jarrah to find out how they could benefit your business.