Business Intelligence is a process based on cutting-edge technology that helps a company’s leaders, managers, and workers make informed business decisions. This guide explains Business Intelligence, provides insights on how to successfully launch and manage BI initiatives, and reveals the benefits they provide to organizations that practice them.

So, how will the revelations from Google I/O 2025, which took place in May, impact your marketing and business overall? This guide explains what you must know to stay ahead of the game.

Business Intelligence is a data analysis process based on cutting-edge technology that helps a company’s leaders, managers, and workers make informed business decisions. This guide explains Business Intelligence, provides insights on how to successfully launch and manage BI initiatives, and reveals the benefits they provide to organizations that practice them.

Many businesses get bogged down in tracking too many metrics. What’s more important is monitoring the data that matters, things that point to marketing and sales success and business growth. This guide reveals the metrics that matter to most businesses so you can focus on them and not waste time tracking insignificant numbers.

You are likely aware that many analytics experts believe server-side tagging (SST) is a better alternative to traditional client-side tagging. But before you dedicate time and resources to implementing it, you should weigh the pros and cons of server-side tagging. This guide explains them so you can decide whether it’s right for you.